Article Submission

Your First Viral Marketing Tool


One of the most important aspects of having success online is to use your limited marketing and time resources in the most effective way possible. In other words, you need to get as much return on your investment as you can by spending the smallest amount of resources (which could be monetary or time-related).

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One of the most important aspects of having success online is to use your limited marketing and time resources in the most effective way possible. In other words, you need to get as much return on your investment as you can by spending the smallest amount of resources (which could be monetary or time-related). For Internet marketing, there is one excellent strategy that answers all of the requirements from above – it’s called viral marketing.

Through viral marketing you initiate an action and then allow it to propagate, much like water ripples would do in a pond if you threw a rock in the water. The whole concept uses the “word of mouth” idea, but is ads the speed and efficiency of virtual communication.

On the Internet, a viral marketing campaign may bring your website a huge amount of traffic for an initial investment that is almost negligible.


One of the most important, effective and easy to use tools of viral marketing is the process of submitting articles to directories – let’s have a look at how this works and why it’s so effective in Internet Marketing.

How does it work?

The process is simple and you don’t need any programming skills to initiate a viral marketing campaign. Simply write a high quality article, or commission someone else to do it for you. Choose a topic that is related to your website, but make sure it addresses issues that are of general interest in the target audience.

For example, if you own a site on dog training or dog products, you might want to write a more general article on this topic, as that has a better chance of spreading around. Add a “resource box” at the end of the article, writing about yourself in the 3rd person and describing your website.

Also make sure to add at least one active link in your resource box – note that some directories will require you to place HTML code with your links in order to make them active. Here is what the link code should look like:


Of course, replace the URL and the description of the site to suit your needs. Your article is good to go and now it's time to submit it to several directories, for increased efficiency. Make sure to choose the appropriate category where the site will appear. It also helps if you can find some niche-specific article directories. Some great resources to submit your articles to are:

Getting back to the dog training site example from above, you might want to look for specific, pet-resource oriented directories. The efficiency of submitting to specialized directories is a lot higher than general content directories, but there are also fewer of them and it’s hard to locate more than a bunch of really good ones.

A great pet related resource to submit articles is:

If you are already submitting articles, but you're looking for an easier and faster method, you might want to try an automatic article submitter. It will submit your article to over 30 directories in half an hour. To watch a video on how to do this, go to:

6 More Tips For Raising Your Search Engine Rankings

Whether your site is profitable or not with PPC advertising, search engine rankings are an important factor to consider in improving profitability. The higher you are on a variety of search engines, the better off your profitability.

search engine optimization

Whether your site is profitable or not with PPC advertising, search engine rankings are an important factor to consider in improving profitability. The higher you are on a variety of search engines, the better off your profitability.1. Site Navigation

The navigation menu that appears on your website should include your page’s titles if possible. Also, your sites navigation should be consistent and on every page so that not only people may easily navigate your site, but search engine spiders as well.

2. Choose Less Popular Keywords

Don’t just use the most popular keyword phrases – the market is so competitive that you should be sure to include some special keywords relative to your website. This is especially true if you are just starting to market your site on the web.

3. Choose Related Links

Make sure that you don’t have a lot of irrelevant links on your site. The more closely the links on your site are related to your site, the better the chances of being ranked well in search engines.

4. Update Your Content

You need to periodically update the content of your website, even if it’s only a slight change. Search engine spiders give better rankings to sites that update content often.

5. Don't Oversubmit

You need to consider the fact that many search engines don’t like automatic submissions or multiple submissions. Therefore, submit only once and don't use a whole slew of submitting software.

6. Subscribe To and Read Search Engine Relevant News.

Always be on a look out for SEO news – staying up to date and using the latest techniques will help you stay one step ahead of your competitors.

When it comes to massive profitability, high search engine rankings can’t be beat. Keep on top of the game and you will be happy you did.

10 Tips To Increase Your Search Engine Rankings

The Basics of Optimization

Many online sellers get frustrated with search engines regularly changing algorithms. But there are basic principles that haven’t changed through the years. Apply these tips to increase your rankings:

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Tip 1 Don’t be too quick to change domain names. Google has an aging delay for any new domainit can take up to a year for your keywords to start showing in the searches.

Tip 2 Optimize your site for your target audience, not the search engine...

The Basics of Optimization

Many online sellers get frustrated with search engines regularly changing algorithms. But there are basic principles that haven’t changed through the years. Apply these tips to increase your rankings:

Tip 1 Don’t be too quick to change domain names. Google has an aging delay for any new domainit can take up to a year for your keywords to start showing in the searches.

Tip 2 Optimize your site for your target audience, not the search engines. Always think about what impression your site gives your usersyou’ll create a better site the engines will like.

Tip 3 Do KEYWORD RESEARCH extensively. Everything else revolves around the keyword phrases you choose, so it’s critical you choose the best ones. are two information databases that show you what words people are searching for and suggest words you can use.

Tip 4 Design and categorize your site architecture and navigation based on your keyword research. Jill Whalen, founder of , says, “Your homepage should be optimized for the more general phrases…Your inner pages should be optimized for the more specific .” If possible, use keyword phrases as your navigation words.

Tip 5 Program your site to be “crawler” friendly. Search engines send out “crawlers” to gather information from your site so they understand how to rank it.

• Create your links using HTML, not javascript. Crawlers can’t follow javascript and won’t be able to read your information.

• Don’t design your site in Flash there’s nothing for the crawlers to read. If they can’t interpret the information, they can’t classify your site.

• Make sure your copy is HTML, not a graphic of a text. It may look like copy. But if you have a text graphic, all the crawlers will see is a blank page.

Tip 6 Label your internal text links and clickable image ALT attributes as descriptively as possible. Within the text links in your site, use the phrase that describes the page you’re clicking to. For image links, make sure those phrases are contained in the image’s code.

Tip 7 Write compelling copy for key pages of your site based on your chosen keyword phrases. Choose a few keyword phrases that apply to the particular page you’re writing and work those phrases into the copy.

Tip 8 Incorporate your keyword phrases into each page’s unique title tag. Title tags are given significant weight with search engines. The title tag is the information that shows up in the search engine results so it’s crucial that it be enticing, not just crammed with keywords.

Tip 9 Make sure your site is link-worthy. Search engines judge a site’s popularity by the number of links pointing to it. To make sure people will want to link to your site, you have to offer something worth linking to. Beyond your product or service, you need something that puts you over the top: an information service, a superior presentation, or great variety.

Tip 10 Don’t be married to any one keyword or phrase. Optimize for all the relevant phrases. Says Whalen, “If you can rank highly for a good portion of them, they’re going to add up to a lot more than just that one keyword phrase that you think is the good big money one.”

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